The Power Struggle For CNN Shows How Broken US Media Truly Is.
This past Thursday night, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and pointing viewers to her network’s 9pm newscast.
Even though it is by no means a perfect news source, her statement seemed accurate for a lot of people. It is one of the outlets where there exists reality-based and mostly trustworthy reporting – particularly during breaking news situations like the one taking place near a New Hampshire storage facility.
A Vulnerable Situation During a Corporate Struggle
But CNN, now four and a half decades old, finds itself in a precarious position as two huge media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the future of CNN has been drawn into a high-stakes game of business acquisition, rather than as a question of what serves the news-consuming public.
“Here is one more case of the profound systemic issues with roots in many years of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“The narrative is crafted as a business story with influential figures as the main characters, but there is hardly any discussion of the public interest,” Pickard said.
The Complicating Element: Donald Trump
The CNN scenario is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.
Remember the chants of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to prefer that suitor more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
An Outcome of Further Turmoil
It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. Such a move could be a welcome development to many at the network, but it’s hardly a safe harbor. That setup could pave the way for CNN for a future sale. It never ends.
According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should block both deals.
“Either merger would be bad for the country, and both should be opposed by anti-trust authorities,” Wu argued.
The Fundamental Challenge and a Potential Solution
Regardless of the resolution with this particular battle, the larger issue remains.
“The present media landscape is a very system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to build this hyper-commercialized monster, and new policy decisions can address it.
Is this likely in an era where the head of the FCC refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that should not imply it will never happen.
Measures that bolster independent news organizations, aid local journalism, subsidize public media, and prohibit the concentration of media power in a handful of hands are not only possible – they are essential for a healthy democracy.
When it comes to media ownership, larger is not superior. And news organizations like CNN must not be pieces in the newest merger game.